DLNews Cannabis & Organics:

Pouring hard-earned money and time into a new business venture is risky, even for seasoned entrepreneurs. For Lukasz Tracz and Sebastian Solano, the co-CEOs and co-founders of Jeeter — a famous California cannabis brand that makes pre-rolled joints — their second attempt at a startup almost broke them.

The pair founded Jeeter in 2018 to make quality, hand-rolled marijuana products that appeal to consumers who prefer to smoke flowers instead of using a vape device. Jeeter has grown into one of the largest cannabis brands in California, thanks to its signature line of infused pre-rolls such as Baby Jeeters and Jeeter XLs. Its branded joints are smoked by people worldwide and have garnered a strong following for its festival-inspired packaging.

However, the cannabis industry still has many restrictions and stigmas that can be challenging for companies looking to capture customers’ attention. To make a positive marketing impact, DreamFields, with its ties to the music and entertainment industries, has developed immersive experiences for its consumers.

Immersive experience refers to an immersive technology that allows customers to enter an augmented universe where their imagination comes to life. It has multiple advantages for businesses of all sizes and is a future-proof way to connect with consumers effectively.

Immersive experience can be used for various purposes, from a simple visualization to a virtual tour of a product. Vital Farms, a famous egg company, utilized immersive experiences to show consumers where their eggs come from. This way, they could answer consumer demands and build trust in the company’s integrity. It also helped educate consumers on what “cage-free” and “pasture-raised” mean.