As 2025 approaches, the California Highway Patrol (CHP) is intensifying its efforts to ensure road safety across the Coachella Valley and Greater Palm Springs area. Starting Tuesday at 6 p.m., the CHP will initiate its “Maximum Enforcement Period,” deploying every available officer to address reckless driving, speeding, and most critically, driving under the influence (DUI). The campaign will extend through late Wednesday night, highlighting the agency’s commitment to reducing holiday-related traffic incidents.

Driving under the influence isn’t just dangerous—it’s extremely costly. A first-time DUI conviction in California can set you back an estimated $13,000, including fines, legal fees, increased insurance premiums, DUI education programs, and more. That’s a hefty price for a night of poor judgment. Beyond the financial burden, offenders also face potential license suspension, mandatory court appearances, and a lasting criminal record.

The CHP’s holiday crackdown is part of a broader effort to prevent avoidable tragedies during one of the busiest nights of the year. In 2023 alone, DUI-related crashes accounted for nearly 30% of all traffic fatalities in California. These numbers spike during holidays, making the increased enforcement not just a precaution but a necessity.

Residents and visitors in the Coachella Valley and Palm Springs area have numerous options for celebrating responsibly. Rideshare services like Uber and Lyft, designated driver programs, and local taxi services make it easier than ever to avoid driving after drinking. Even better, some community organizations offer free or discounted rides during the holiday season.

Be a great neighbor, just like Fred Roggin from The Roggin Report encourages! The Clark Legal Group is here to lend a helping hand with our holiday cab, Uber, and Lyft rides. If you choose a cab, Uber, or Lyft to get home instead of driving, we’ll cover the cost as a way to thank you for making a safe choice.

Introducing the Walter Clark Legal Group Safe Ride Home Program! This program is perfect for those who enjoy a drink or two at a local eatery or bar but find themselves unexpectedly over the legal BAC limit. For over a decade, we’ve been proud to fund rides home to help keep our community safe during the busy holiday season when accidents are more likely to happen. As Walter Clark, the founder of Walter Clark Legal Group, says, “I’ve been there, and I know so many others have too. Sometimes, after just one drink, you think you’re okay to drive, but that’s where impairment can sneak in.” If you see someone who doesn’t appear fit to drive, don’t hesitate to reach out—we’ll cover their ride home!

New Year’s Eve is a time for celebration, not regret. By planning and making responsible choices, we can all welcome 2025 safely and joyfully. The CHP’s message is clear: think before you drink and don’t risk your life—or anyone else’s—for a night that could end up costing far more than you ever imagined.