Los Angeles, CA, October 27, 2021 – Goldenvoice, the Los Angeles-based concert promoter and live event company owned by AEG Presents, announces today that it has signed a long-term agreement with the Empire Polo Club in Indio, California, which includes year-round operational control of the site. Empire Polo Club has been home to the Coachella Valley Arts & Music Festival since its inception in 1999, as well as its country music counterpart, Stagecoach, which first took place on the grounds in 2007.
The new pact expands Goldenvoice’s previous agreement based around the company’s music festival schedule. The deal also provides Goldenvoice oversight of the Empire Grand Oasis, a special event property in Thermal, California.
The Haagen Family, owner of the Empire Polo Club, said: “We are pleased to continue our long-term relationship with Paul Tollett and Goldenvoice. The new long-term lease will assure that the iconic Coachella and Stagecoach Music Festivals will continue for many years to come and allow Goldenvoice to expand their vast catalog of musical acts on both of Empire’s properties. We wish the very best to AEG, Goldenvoice, and Paul Tollett with their future plans.”
“Goldenvoice has had a unique relationship with Empire Polo Club for over twenty-five years. It is a privilege to now take over the operations of the venue and we look forward to continuing to build upon the special history that has been established there. It’s immeasurable how much we’ve learned from Al Haagen,” says Paul Tollett, President, Goldenvoice.
The intent of the new business arrangement allows for greater flexibility for programming and scheduling, as well as opening both the Empire Polo Club and Grand Oasis properties up to a broader spectrum of special events, sporting events and private functions.
About Goldenvoice
Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, operates successful Los Angeles and Bay Area music venues including the Fonda Theatre, The Roxy Theatre, El Rey Theatre, The Novo, Shrine Auditorium & Expo Hall, The Regency Ballroom and The Warfield. Goldenvoice holds exclusive booking deals at Brookside at The Rose Bowl, Santa Barbara Bowl, Mountain Winery, Great American Music Hall and Frost Amphitheatre. They also have produced events such as Desert Trip, Camp Flog Gnaw Carnival, Day N Vegas, Porter Robinson’s Second Sky Festival, Just Like Heaven and many more. Beginning as an independent punk rock promoter in the early 1980s, Goldenvoice grew to be the preeminent alternative promoter in Southern California by forging strong relationships with both bands and music fans. Currently, Goldenvoice promotes over 1,600 concerts a year in California, Arizona, Nevada, Hawaii, Alaska and Canada plus recently adding North American tours to their growing list of accomplishments.
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