A photo shows the cover of a new, emergency pamphlet being distributed nationwide by Israeli Army's Home Front Command August 27, 2012 (Reuters/Israeli Defence Force)
A photo shows the cover of a new, emergency pamphlet being distributed nationwide by Israeli Army’s Home Front Command August 27, 2012 (Reuters/Israeli Defence Force)

A new emergency pamphlet in Israel instructs residents to prepare for the worst if Tel Aviv conducts a military strike on Iran. But the face on the brochure isn’t the country’s President or Prime Minister – it’s a Muppet.

The cover of the 15-page leaflet pictures a smiling Moishe Oofnik, the Israeli Muppet version of Oscar the Grouch. He’s the resident pessimist on Rechov Sumsum, Israel’s co-production of the long-running American children’s program ‘Sesame Street.’

Muppets on the popular show are known for teaching children numbers and the alphabet, but Moishe Oofnik has taken on a different job with this pamphlet – instructing Israelis how to react if their nation’s government launches a war against Iran.

The booklet, issued by the Israeli military, says that once air raid sirens sound, residents of the Jewish state would have between 30 seconds and three minutes to find cover before rockets hit their area. The brochure, which is being distributed across the country, also teaches Israelis how to prepare a safe room or shelter for emergency situations.

The furry Muppet puts a happy face on the warnings, though the issue is anything but lighthearted: Israeli ministers have estimated that up to 500 civilians could die in the conflict that would follow a strike on Iran.

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