The nine-year-old musical hit ‘Wicked’ earned $2,947,172 over nine performances last week, making it the highest single-week gross for any show in Broadway history.
‘Wicked,’ based on the novel by Gregory Maguire, beat the previous record set by ‘Spider-Man: Turn Off the Dark,’ which earned $2,941,790 over nine performances last year during the holiday season, AP reported.
The box office success of both musicals is partly due to the use of premium seating, in which producers charge higher prices for certain days and certain seats. With ‘Wicked,’ they asked $300 for a top premium seat, second only to the ‘Book of Mormon,’ which boasted a top premium of $477. The average ticket price for ‘Wicked’ was $181.
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