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Luring Locavores: Research Shows Female and Older Consumers Highly Motivated to Buy Local

Luring Locavores: Research Shows Female and Older Consumers Highly Motivated to Buy Local

Newswise — MANHATTAN, Kan. — A study by a Kansas State University researcher could help farmers better serve a niche market. Sarah Bernard, who recently earned her master’s degree in agribusiness, studied consumers’ motivations behind buying local beef. She found that farmers should be marketing more to female and older consumers because they are more […]