DLNews Entertainment:

Palm Desert, Calif. – The Coachella Valley is excited as it prepares to welcome a new chapter in its media landscape. Fred Roggin, a legendary figure in Southern California broadcasting, is set to join the team at NBC Palm Springs, as announced by Entravision Communications. This move marks a significant shift in the dynamics of desert community broadcasting.

Roggin, an esteemed sportscaster, has had an illustrious career spanning over four decades. His remarkable journey in sports journalism is highlighted by an impressive collection of over 35 Emmys and 35 Golden Mikes, a testament to his exceptional contributions to the field. His broadcasting journey, starting from Detroit, moving through Phoenix, and then culminating in a 43-year tenure at KNBC in Los Angeles, has firmly established him as a broadcasting icon—additionally, his experience as an NBC network Olympic host further solidified his industry status.

Today, January 2, 2024, the Coachella Valley will witness the launch of "The Roggin Report" on NBC Palm Springs. Airing weeknights at 6:30 pm, this show promises to introduce a unique television news format to the desert audiences. Roggin’s induction into the California Sports Hall of Fame underscores his prominence as one of the nation's top sportscasters.

Renowned for his signature humor and insightful perspectives, Roggin is set to bring a fresh and engaging approach to news coverage in the desert. His vast experience, including frequent appearances on the Tonight Show and his role as a play-by-play announcer for NFL football on NBC, has honed his skill in captivating diverse audiences. "The Roggin Report" aims to be more than just a news program; it is poised to be a groundbreaking initiative that presents information in an innovative and captivating manner.

Bob McCauley, NBC Palm Springs' Senior Vice President, and David Reese, NBC Palm Springs News Director, have both expressed high expectations for Roggin’s impact on the sophisticated desert audience. Reese, who shares a 15-year working history with Roggin at KNBC-TV, emphasized the evolving nature of TV news in terms of style and content, expressing confidence that the Coachella Valley audience is primed for this transformative experience.

A broadcasting veteran, Roggin's roots lie in radio, where he continues to co-host with Rodney Peete on LA Sports 570 AM in Los Angeles. His move to the Coachella Valley is not just a change of scenery but aligns with his new role at NBC Palm Springs, making him both a resident and a pivotal figure in the local media landscape.

NBC Palm Springs (KMIR-TV channel 36) and its sister station KPSE-LD (channel 50) are eagerly poised to enter a new chapter with Roggin’s arrival. This transition signifies not just a change in personnel but a paradigm shift in how news and information will be delivered to the residents of the Coachella Valley.

As Fred Roggin embarks on this new venture with NBC Palm Springs, the community eagerly awaits his innovative perspectives and vibrant energy to bring to their screens. His arrival sets a new standard for local broadcasting, promising a richer and more engaging media experience.